Privacy Policy

Maintain Fitness
Last Updated: [24/02/2026

]

1. Who We Are

Maintain Fitness is a UK-based sole trader business providing fitness coaching services, training programmes, and fitness merchandise.

Website: www.maintainfitness.co.uk
Email: admin@maintainfitness.co.uk

For the purposes of UK data protection law, Maintain Fitness is the data controller of your personal data.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. The Information We Collect

We may collect and process the following personal data:

A. Identity & Contact Information

Full name
Email address
Phone number
Billing and delivery address

B. Financial Information

Payment details (processed securely via third-party payment providers)

Maintain Fitness does not store full card details.

C. Health & Fitness Information (Special Category Data)

Where you purchase coaching services, we may collect:

Medical history
Injury information
Physical limitations
Fitness level and training history
Weight, measurements, and progress data
Lifestyle and nutrition information

This information is collected only where necessary to provide safe and appropriate coaching services.

D. Technical Data

IP address
Browser type and version
Device information
Website usage data
Cookies and tracking technologies

3. How We Use Your Information

We use your personal data to:

Provide coaching services and personalised programmes
Deliver purchased merchandise
Process payments
Communicate with you regarding your orders or services
Send newsletters and marketing communications (where you opt in)
Improve our website and services
Comply with legal and tax obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on:

Contractual necessity – to provide coaching services and fulfil merchandise orders
Consent – for marketing communications and processing health data
Legitimate interests – to improve services and manage our business
Legal obligation – for tax and accounting requirements

Health and fitness data is processed only with your explicit consent. You may withdraw consent at any time.

5. Marketing Communications

If you subscribe to our newsletter or opt in to marketing, we may send you:

Fitness tips and updates
Coaching availability
Product launches
Promotions and special offers

You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at:

admin@maintainfitness.co.uk

We do not sell or rent your personal data to third parties.

6. Payments

All online payments are processed securely through third-party payment providers (such as Stripe or PayPal).

Maintain Fitness does not store or have direct access to your full payment card details.

7. Sharing Your Data

We may share your personal data with trusted service providers including:

Payment processors
Website hosting providers
Email marketing platforms
Delivery companies (for merchandise orders)
Analytics providers

All third parties are required to handle your data securely and in accordance with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary:

Coaching client records: Up to 6 years (for legal and insurance purposes)
Financial records: As required by UK tax law (typically 6 years)
Marketing data: Until you unsubscribe or withdraw consent

9. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, disclosure, alteration, or destruction.

However, no online system is completely secure, and transmission of data is at your own risk.

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure of your data
Object to processing
Restrict processing
Request data portability
Withdraw consent at any time

To exercise your rights, contact: